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This strategy encompasses a various range of platforms, such as brand-owned apps, the Nike WeChat retailer, and its own retail shops. By investing in a robust D2C framework, Nike aims to strengthen its direct romantic relationship with buyers and enhance the general searching experience.

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The yearly NIKE Direct earnings attained roughly 133.33 billion yuan, a 12 months-on-yr improve of fourteen%. This end result indicates that not just is Nike aiming to place extra emphasis on its D2C enterprise, but It is usually aiming to “create a regular, connected, and modern day shopping experience.”

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